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Thursday, August 12, 2010
Special Review Articles
Top 10 Mistakes done by self marketing
This is the article which tells ten common mistakes done by self marketing or own business online in Internet
1. Selling to the wrong people
While sales are important to the survival of any business, you don’t need to push your business on everyone you meet, including friends and family. Furthermore, it’s a waste of time to try selling to people who simply don’t need what you’re offering.
Selling to the wrong people includes trying to sell to everyone. Some customers are much easier to sell to than others. For example, my wife does web consulting for small businesses, and she’s learned that some clients are much harder to work with than others.
If a potential customer is broke and obsessively worried about every nickel they spend, if they want a web site but don’t know why, or if they simply don’t understand the Internet well enough, they won’t be a good client in the long run. Feel free to say no to customers that are more trouble than they’re worth. Let your competitors sell to them instead. You’ll save yourself many headaches, and you’ll free up more time to focus on serving the best customers.
Just because someone is interested in doing business with you doesn’t mean you should accept. In my first year in business, I probably said yes to at least 50% of the people who approached me with a potential business relationship. I wasted a lot of time pursuing deals that were too much of a stretch to begin with. I accepted lunch invitations from random business people who just wanted to “see if there’s a way we could do something together.” Virtually none of them made me a dime. If you think a meeting is pointless, it probably is. Don’t network with random people just because you think you’re supposed to network. Today I accept such invitations less than 1/10 as often. If an offer doesn’t excite me right away, I usually decline or ignore it. Most relationships simply aren’t worth pursuing. Learn to say no to the weak opportunities so you have the capacity to say yes to the golden opportunities.
2. Spending too much money
Until you have a steady cashflow coming in, don’t spend your precious start-up cash unless it’s absolutely necessary. Your business should put cash into your pocket, so before you “invest” money into it, be clear on how you’re going to pull that cash back out again.
Obviously some businesses require lots of cash to start, but in the age of the Internet business, you can very easily start a lucrative business for pocket change.
3. Spending too little money
It’s also a mistake to be too stingy with your cash. Don’t let frugality get in the way of efficiency. Take advantage of skilled contractors who can do certain tasks more efficiently than you can. Buy decent equipment when it’s clear you’ll get your money’s worth. You don’t have to overspend on fancy furniture, but get functional furniture that helps you be more productive. Don’t use an antiquated computer with outdated software that slows you down if you can afford something better.
It takes time to develop the wisdom to know when you’re being too tight or too loose with your cash, so if you’re just starting out, get a second opinion. Often the very thought of getting a second opinion makes the correct choice clear. If you can’t justify the expenditure to someone you respect, it’s probably a mistake. On the other hand, there are situations where it’s hard to justify not spending the cash.
4. Putting on a fake front
Many one-person businesses refer to themselves as “we.” That’s something a lot of new entrepreneurs do, but it isn’t necessary. There’s nothing wrong with a one-person business, especially today. It’s perfectly OK to refer to your business as an I when you’re the only one working in it. Pretending that you’re a we when you’re really an I is a bit silly. It’s not going to gain you any respect in a way that matters. Promoting yourself as an I may even be an advantage today, since people will know the buck stops with you, and if you make a promise, you’re the one who will carry it out. Promises from a we sometimes aren’t worth very much.
If you’re a newly self-employed person, don’t pretend you’re anything else. Price your products and services fairly for your level of skills and talents. Some newly self-employed people think they must become actors. The business they promote to the world is pure fantasy. Trying to fool your customers in this manner will only backfire. If you’re so desperate for business that you need to lie, you shouldn’t be starting your own business. If you can’t provide real value and charge fairly for it, don’t play the game of business. Develop your skills a bit more first.
5. Assuming a signed contract will be honored.
A signed contract is just a piece of paper. What’s behind a signed contract is a relationship. If the relationship goes sour, the contract won’t save you. The purpose of a contract is to clearly define everyone’s roles and commitments.
But it’s the relationship, not the paper, that ultimately enforces those commitments. Once you start falling back on the paper, the deal is already in trouble. Creative (and lucrative) business deals almost always stray from the paper contracts that represent them. Business relationships are similar to other personal relationships — they twist and turn all over the place.
Written contracts are still necessary, especially when dealing with larger corporations where people come and go, but they’re secondary to relationships. Just don’t make the mistake of assuming that the contract is the deal. The contract is only the deal’s shadow. The real deal is the relationship. Keep your business relationships in good order, and you won’t have to worry so much about what’s on paper.
It’s sad but true that there are loads of scoundrels in business. Many of them hold titles like CEO, President, and CFO. There are indeed people out there who seem to care about nothing but money, and they will lie, cheat, and steal to get it. In recent years some of the more despicable ones have gotten themselves indicted (or are already behind bars). But there are plenty of others to whom the word honor has no meaning.
6. Going against your intuition.
Intuition is just as important in business as it is in other settings. You’d be amazed at how many gigantic corporate deals are green-lighted or red-lighted because of some CEO’s gut feeling. While you might think that logic is the language of business, that’s far from reality. If you base all your business deals on hard logic and ignore your intuition, most likely you’ll be in for a world of hurt.
We humans aren’t very logical to begin with. We simply don’t have enough data to make truly logical decisions because business deals depend on human beings, and we don’t have a logical system for accurately predicting human behavior. Not being able to predict how other humans will behave is a pretty big gap in our logic. And intuition has to fill that gap. The real performance of human beings is what makes or breaks business deals. But to assume everyone will perform as expected is unrealistic in the extreme. No deal ever goes perfectly.
Intuition is a critical part of the decision-making process in business. Since business deals depend on relationships, you need to get a read on the other people involved in any deal you consider. If you get a bad read, walk away. If you get a good read, proceed with caution.
7. Being too formal.
Business is built on relationships. In some settings a certain degree of formality is appropriate, but in most business situations being too formal only gets in the way. Business relationships work best when there’s a decent human-to-human connection behind them.
Treat your business relationships like friendships (or potential friendships). Formality puts up walls, and walls don’t foster good business relationships. No one is loyal to a wall except the one in China.
Formality is boring and tedious. People want to enjoy their work
8. Sacrificing your personality quirks.
As a business owner, being weird wasn’t appropriate or acceptable. It’s perfectly OK to be your own weird self and to inject your own unique spirit into your business, especially if you’re in your teens or 20s. Don’t pretend to be something you’re not. Ultimately you’ll enjoy your work much more if you attract the kinds of customers and partners that want to work with you for who you are — warts and all. Send the people who only want to work with androids to your corporate competitors.
If other people can’t handle your weirdness, too bad for them. Focus your energy on the people who can.
9. Failing to focus on value creation.
It’s easy to fall into the trap of thinking that the purpose of a business is to make money. But the real purpose of a business is to create value. While it’s possible to make money in the short run without creating much value, in the long run it’s unsustainable. Even criminal organizations have to create value for someone. When you know your business is just sucking value away from others without providing anything in return, it will erode your self-esteem, and the business won’t be much fun to run.
Why does your business exist? It exists to provide some sort of value, both for you and your customers. The better you understand what value you’re trying to provide, the better you’ll be able to focus.
10. Failing to optimize.
Although value creation is essential to a sustainable business, it’s equally naive to assume you can simply focus on creating value, and the rest will take care of itself. You may build a business that provides good value but loses money. As a business owner, you need to find a way to deliver your value in a cost effective manner. Most likely your first attempt will be very suboptimal. You’ll waste too much time, money, and resources trying to produce and deliver your value. That’s OK though. Many businesses start out that way. Just don’t let yours stay that way.
Once you have a particular business process in place, pull it apart and re-optimize it from time to time. Look for ways to make it more efficient. Can you get it done in less time? At less cost? Can you do it less frequently? Can you outsource it? Can you dump the process altogether?
Don’t fall into the trap of using archaic methods for doing routine tasks that could be automated, including inventory management, billing, accounting, order processing, communications, and marketing.
If you find yourself doing the same repetitive tasks month after month, make sure you put some effort into optimizing them. Not optimizing is like throwing time and money down the drain. It’s often much easier to save time and money than it is to create them.
1. Selling to the wrong people
While sales are important to the survival of any business, you don’t need to push your business on everyone you meet, including friends and family. Furthermore, it’s a waste of time to try selling to people who simply don’t need what you’re offering.
Selling to the wrong people includes trying to sell to everyone. Some customers are much easier to sell to than others. For example, my wife does web consulting for small businesses, and she’s learned that some clients are much harder to work with than others.
If a potential customer is broke and obsessively worried about every nickel they spend, if they want a web site but don’t know why, or if they simply don’t understand the Internet well enough, they won’t be a good client in the long run. Feel free to say no to customers that are more trouble than they’re worth. Let your competitors sell to them instead. You’ll save yourself many headaches, and you’ll free up more time to focus on serving the best customers.
Just because someone is interested in doing business with you doesn’t mean you should accept. In my first year in business, I probably said yes to at least 50% of the people who approached me with a potential business relationship. I wasted a lot of time pursuing deals that were too much of a stretch to begin with. I accepted lunch invitations from random business people who just wanted to “see if there’s a way we could do something together.” Virtually none of them made me a dime. If you think a meeting is pointless, it probably is. Don’t network with random people just because you think you’re supposed to network. Today I accept such invitations less than 1/10 as often. If an offer doesn’t excite me right away, I usually decline or ignore it. Most relationships simply aren’t worth pursuing. Learn to say no to the weak opportunities so you have the capacity to say yes to the golden opportunities.
2. Spending too much money
Until you have a steady cashflow coming in, don’t spend your precious start-up cash unless it’s absolutely necessary. Your business should put cash into your pocket, so before you “invest” money into it, be clear on how you’re going to pull that cash back out again.
Obviously some businesses require lots of cash to start, but in the age of the Internet business, you can very easily start a lucrative business for pocket change.
3. Spending too little money
It’s also a mistake to be too stingy with your cash. Don’t let frugality get in the way of efficiency. Take advantage of skilled contractors who can do certain tasks more efficiently than you can. Buy decent equipment when it’s clear you’ll get your money’s worth. You don’t have to overspend on fancy furniture, but get functional furniture that helps you be more productive. Don’t use an antiquated computer with outdated software that slows you down if you can afford something better.
It takes time to develop the wisdom to know when you’re being too tight or too loose with your cash, so if you’re just starting out, get a second opinion. Often the very thought of getting a second opinion makes the correct choice clear. If you can’t justify the expenditure to someone you respect, it’s probably a mistake. On the other hand, there are situations where it’s hard to justify not spending the cash.
4. Putting on a fake front
Many one-person businesses refer to themselves as “we.” That’s something a lot of new entrepreneurs do, but it isn’t necessary. There’s nothing wrong with a one-person business, especially today. It’s perfectly OK to refer to your business as an I when you’re the only one working in it. Pretending that you’re a we when you’re really an I is a bit silly. It’s not going to gain you any respect in a way that matters. Promoting yourself as an I may even be an advantage today, since people will know the buck stops with you, and if you make a promise, you’re the one who will carry it out. Promises from a we sometimes aren’t worth very much.
If you’re a newly self-employed person, don’t pretend you’re anything else. Price your products and services fairly for your level of skills and talents. Some newly self-employed people think they must become actors. The business they promote to the world is pure fantasy. Trying to fool your customers in this manner will only backfire. If you’re so desperate for business that you need to lie, you shouldn’t be starting your own business. If you can’t provide real value and charge fairly for it, don’t play the game of business. Develop your skills a bit more first.
5. Assuming a signed contract will be honored.
A signed contract is just a piece of paper. What’s behind a signed contract is a relationship. If the relationship goes sour, the contract won’t save you. The purpose of a contract is to clearly define everyone’s roles and commitments.
But it’s the relationship, not the paper, that ultimately enforces those commitments. Once you start falling back on the paper, the deal is already in trouble. Creative (and lucrative) business deals almost always stray from the paper contracts that represent them. Business relationships are similar to other personal relationships — they twist and turn all over the place.
Written contracts are still necessary, especially when dealing with larger corporations where people come and go, but they’re secondary to relationships. Just don’t make the mistake of assuming that the contract is the deal. The contract is only the deal’s shadow. The real deal is the relationship. Keep your business relationships in good order, and you won’t have to worry so much about what’s on paper.
It’s sad but true that there are loads of scoundrels in business. Many of them hold titles like CEO, President, and CFO. There are indeed people out there who seem to care about nothing but money, and they will lie, cheat, and steal to get it. In recent years some of the more despicable ones have gotten themselves indicted (or are already behind bars). But there are plenty of others to whom the word honor has no meaning.
6. Going against your intuition.
Intuition is just as important in business as it is in other settings. You’d be amazed at how many gigantic corporate deals are green-lighted or red-lighted because of some CEO’s gut feeling. While you might think that logic is the language of business, that’s far from reality. If you base all your business deals on hard logic and ignore your intuition, most likely you’ll be in for a world of hurt.
We humans aren’t very logical to begin with. We simply don’t have enough data to make truly logical decisions because business deals depend on human beings, and we don’t have a logical system for accurately predicting human behavior. Not being able to predict how other humans will behave is a pretty big gap in our logic. And intuition has to fill that gap. The real performance of human beings is what makes or breaks business deals. But to assume everyone will perform as expected is unrealistic in the extreme. No deal ever goes perfectly.
Intuition is a critical part of the decision-making process in business. Since business deals depend on relationships, you need to get a read on the other people involved in any deal you consider. If you get a bad read, walk away. If you get a good read, proceed with caution.
7. Being too formal.
Business is built on relationships. In some settings a certain degree of formality is appropriate, but in most business situations being too formal only gets in the way. Business relationships work best when there’s a decent human-to-human connection behind them.
Treat your business relationships like friendships (or potential friendships). Formality puts up walls, and walls don’t foster good business relationships. No one is loyal to a wall except the one in China.
Formality is boring and tedious. People want to enjoy their work
8. Sacrificing your personality quirks.
As a business owner, being weird wasn’t appropriate or acceptable. It’s perfectly OK to be your own weird self and to inject your own unique spirit into your business, especially if you’re in your teens or 20s. Don’t pretend to be something you’re not. Ultimately you’ll enjoy your work much more if you attract the kinds of customers and partners that want to work with you for who you are — warts and all. Send the people who only want to work with androids to your corporate competitors.
If other people can’t handle your weirdness, too bad for them. Focus your energy on the people who can.
9. Failing to focus on value creation.
It’s easy to fall into the trap of thinking that the purpose of a business is to make money. But the real purpose of a business is to create value. While it’s possible to make money in the short run without creating much value, in the long run it’s unsustainable. Even criminal organizations have to create value for someone. When you know your business is just sucking value away from others without providing anything in return, it will erode your self-esteem, and the business won’t be much fun to run.
Why does your business exist? It exists to provide some sort of value, both for you and your customers. The better you understand what value you’re trying to provide, the better you’ll be able to focus.
10. Failing to optimize.
Although value creation is essential to a sustainable business, it’s equally naive to assume you can simply focus on creating value, and the rest will take care of itself. You may build a business that provides good value but loses money. As a business owner, you need to find a way to deliver your value in a cost effective manner. Most likely your first attempt will be very suboptimal. You’ll waste too much time, money, and resources trying to produce and deliver your value. That’s OK though. Many businesses start out that way. Just don’t let yours stay that way.
Once you have a particular business process in place, pull it apart and re-optimize it from time to time. Look for ways to make it more efficient. Can you get it done in less time? At less cost? Can you do it less frequently? Can you outsource it? Can you dump the process altogether?
Don’t fall into the trap of using archaic methods for doing routine tasks that could be automated, including inventory management, billing, accounting, order processing, communications, and marketing.
If you find yourself doing the same repetitive tasks month after month, make sure you put some effort into optimizing them. Not optimizing is like throwing time and money down the drain. It’s often much easier to save time and money than it is to create them.
Friday, June 25, 2010
OXIS Products
OXIS International is one of the top International company which is engaged in the research, development and sale of products that counteract the harmful effects of “oxidative stress.” As beauty products are the demand of society, it is necessary to take care before using these products. There are many side effects for beauty products and it is always advisable to take products which are from reputed company like OXIS.If you are selling some online products before and own an e-shop, you can also include some beauty products like anti-aging products which are very much demanded on the internet. There are also various antioxidants products from OXIS which has good customer feedback.
http://www.oxis.com [OXIS] products include therapeutic nutraceutical products, cosmeceutical products and proprietary formulations and clinical products which are very useful for people. OXIS products have good impression in the public and there are plenty of OXIS reviews.
Some facts about the company:
Advancing Oxidative Stress Technology Oxis International, Inc. (OTCBB: OXIS) is the premiere provider for the potent antioxidant, Ergothioneine and through their patented synthetic manufacturing process remains the only significant commercial source of pure l-ergothioneine worldwide.
OXIS products review
http://www.oxis.com [OXIS] products include therapeutic nutraceutical products, cosmeceutical products and proprietary formulations and clinical products which are very useful for people. OXIS products have good impression in the public and there are plenty of OXIS reviews.
Some facts about the company:
Advancing Oxidative Stress Technology Oxis International, Inc. (OTCBB: OXIS) is the premiere provider for the potent antioxidant, Ergothioneine and through their patented synthetic manufacturing process remains the only significant commercial source of pure l-ergothioneine worldwide.
Saturday, May 8, 2010
Saturday, February 27, 2010
Advantages of Book Swim
BookSwim is the first online book rental library service which provides lending services for paperbacks, hardcovers and now college textbooks. Now there is no need to purchase any books as you can lend them easily through this website.
Book Swim gift cards also make that unique, perfect Holiday gift for readers and best way to present gift for your loved ones. So start enjoying book swim, one of the leading business and rental library service in Internet and purchase Book Swim Gift card from the link given below.
BookSwim.com Gift Card
Book Swim - Best Rental Store for books
Book Swim is one of the best website for renting books. It has stock of all the latest bestsellers, new releases, and classics and so helps in getting book of your needs Read your books as long as you want as there is no late fees. Even you have the option to choose, purchase and keep the books you love.Book Swim gift cards also make that unique, perfect Holiday gift for readers and best way to present gift for your loved ones. So start enjoying book swim, one of the leading business and rental library service in Internet and purchase Book Swim Gift card from the link given below.
BookSwim.com Gift Card
Tuesday, February 23, 2010
Earning Money from Bukisa
Bukisa is new content providing website that provides an opportunity to earn residual income based on page view basis for your articles. One can earn good money writing articles from Bukisa. Bukisa slogan is Share your Knowledge and earn money. Bukisa is a knowledge sharing website with an added advantage to earn money online, publish good content and develop your article writing skills. You can write articles on wide variety of topics of your choice. Bukisa offers different categories to write and can provide good articles. In addition to articles you can earn money for video, audio, photos and slide share presentations in Bukisa.
Bukisa has its own way to know about how to pay for1000 page views. This is called "Bukisa index". If Bukisa index is 4.20 this means that for every 1000 unique views of your articles you will earn $4.20 and so improving your index makes you earn more money from Bukisa. Bukisa index is reviewed every month by administrators and can increase or decrease based on the earning of Bukisa.com.
The key to getting more page views in this site is to write informative, high quality content useful for others. you can submit How-to, educational, instructional, creative, reviews and content that teaches new knowledge and skills and also helps in improving page views. Just be sure whatever your submit is your own creativity and please don't encourage plagiarism. You can also submit your content that is already published on other websites in bukisa.
Writers also earn money by referral sign ups for this site. These writers add up into your personal network and when they submit content you earn a 25% percent of your total network earning from Bukisa.
The minimum payout is fixed as $50 and is paid through PayPal, so you can earn money from Bukisa from anywhere in the world through Paypal. So start earning money writing articles for bukisa
How to start earning Money from Bukisa
Bukisa has its own way to know about how to pay for1000 page views. This is called "Bukisa index". If Bukisa index is 4.20 this means that for every 1000 unique views of your articles you will earn $4.20 and so improving your index makes you earn more money from Bukisa. Bukisa index is reviewed every month by administrators and can increase or decrease based on the earning of Bukisa.com.
The key to getting more page views in this site is to write informative, high quality content useful for others. you can submit How-to, educational, instructional, creative, reviews and content that teaches new knowledge and skills and also helps in improving page views. Just be sure whatever your submit is your own creativity and please don't encourage plagiarism. You can also submit your content that is already published on other websites in bukisa.
Writers also earn money by referral sign ups for this site. These writers add up into your personal network and when they submit content you earn a 25% percent of your total network earning from Bukisa.
The minimum payout is fixed as $50 and is paid through PayPal, so you can earn money from Bukisa from anywhere in the world through Paypal. So start earning money writing articles for bukisa
Sunday, February 21, 2010
Earning Money from Hubpages
Hubpages is good website for earning online money. Many people might be knowing about this but I want to provide information to readers who don't have idea about hubpages. This is a free website where one can register for free and can post unlimited hubs or articles with relevant links. This website is good for earning money from Google Adsense and earning money from Amazon .
The most common type of earning money from hubpages is the Adsense revenue. If you dont have an Adsense account, then you can get one very easily from the Hubpages forum and this is also useful for other writing sites. Just write 2-3 hubs or articles on the site and then apply for the Adsense. You can go to:
My Account and Affiliate Settings
Here you will see all the money earning options like Adsense, ebay, amazon and kontera. If you already have registered in these websites, just add you IDs or codes, sit back and earn. If not, you can apply from within your hub pages account and start earning money from them. For instance, you will get the instant Adsene account when you will be applying within from your account. After you will get your Adsense account, you need to update your ID in the affiliate settings page and you can constantly look at your traffic for hubpages and earning money.
How to earn Money From Hubpages
Hubpages.com allow its writers to place their Adsense ads, Ebay and amazon links etc. With all of your articles, the Ads with your ID will be placed along with the ads of hubpages. This is a type of revenue sharing which is provided by Hubpages. It means that both you and hubpages will be earning the money from your articles. More over you can write articles with relevant links which also increases incoming links for your website.The most common type of earning money from hubpages is the Adsense revenue. If you dont have an Adsense account, then you can get one very easily from the Hubpages forum and this is also useful for other writing sites. Just write 2-3 hubs or articles on the site and then apply for the Adsense. You can go to:
My Account and Affiliate Settings
Here you will see all the money earning options like Adsense, ebay, amazon and kontera. If you already have registered in these websites, just add you IDs or codes, sit back and earn. If not, you can apply from within your hub pages account and start earning money from them. For instance, you will get the instant Adsene account when you will be applying within from your account. After you will get your Adsense account, you need to update your ID in the affiliate settings page and you can constantly look at your traffic for hubpages and earning money.
Why Hubpages for writing articles and earning money
Now, the question comes in mind that why one should join hubpages and how much money can you earn. As already stated, the hubpages website only allows the unique content to be added on the site. The unique content is loved by google and will index your hubs within few minutes or hours after the publishing. So your content will get the instant exposure. The second reason is that when your content is published on the authority sites like Hubpages, its ranking is automatically higher than the other websites which also helps in building search engine rankings. For example if you write the same article on your own website, then it will be indexed after many days and will get a low ranking if doesn't have quality back links. But if you publish the same article on Hubpages, it will be quickly indexed and will be ranked higher in the search engine rankings.
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